Lightbox, or light box – an effective format of advertising, which is used to attract the attention of the target audience, forming a brand image and its recognisability. It has found application in various spheres of business and is characterized by informativeness, practicality, and low cost. However, to understand how a lightbox works, let’s understand what it consists of.
What does a lightbox consist of?
The construction is represented by:
- profile;
- light source;
- a mechanism that is responsible for changing the image;
- light-diffusing surface.
Profile
To create a profile, various materials are used. Their choice depends on the dimensions, place of installation, and practicality requirements. For example, specialists https://novodek.com/ for indoor installation, as a rule, use lightboxes with PVC profiles. They are characterized by affordable price and durability, as they are not affected by negative environmental factors.
Light boxes with an aluminum profile are distinguished by the strength and lightness of the design. They are often used in places of significant crowds of people. The only disadvantage of such lightboxes – is the high price.
Steel light boxes have such qualities as reliability and practicality, but they are heavier than aluminum or PVC profile, so they require reliable fastening. They are rarely used for installation inside buildings.
Light source
LED lamps are used for the production of advertising structures. Their advantages include low power consumption, efficient operation and moisture protection. In addition, LED lighting provides good illumination and, depending on the method of installation, can be end or front.
If you compare LEDs with fluorescent lamps, the former are more durable, which makes it possible to reduce the time required for staff to maintain lightboxes, and reduce the cost of buying new light sources. In addition, the brightness of the lightbox can be adjusted according to its location and the owner’s wishes.
Light diffusing surfaces
This is a front panel made of a durable polymer material with a special coating. Polystyrene, acrylic and polycarbonate are most commonly used for light-diffusing surfaces.
Polystyrene transmits light perfectly. It is durable and allows you to easily change the shape, so it is most often based on it to produce shaped or decorative light boxes. However, polystyrene can not boast of durability. The strongest material is considered a monolithic or honeycomb polycarbonate. And the greatest popularity acquired lightboxes made of acrylic – they are more practical and durable than polystyrene, but cheaper than polycarbonate.
Lightbox is an effective format of advertising, which can often be found in exhibition and shopping centres, buildings where cultural and other mass events are held.
